Tonika Jeanty

“A culturally relevant brand speaks the language of its community, both linguistically and emotionally, as well as socially. Setting it apart, as one who is not afraid to address what truly affects its audience, beyond the solution its product solves. Customer trust and loyalty are strengthened when they notice that brands are active beyond conversion, but are involved in the intricacies of their societal issues and interests. When this is crafted with intent and care, brands are able to establish long-term loyalty, not just fleeting attention.”